PSYC 332 Consumer Behavior

PSY 332 Consumer Behavior Three Credits Theoretical perspectives covered in this course include psychology, anthropology, economics, marketing, and sociology. The student examines how consumers move through decision preocesses from awareness to trial and brand loyalty. The course emphasizes the forming of a marketing plan that facilitates successful initial trial and result in brand loyalty. This course is open to advanced students in management and marketing as well as psychology. Cross listed with MFT 332. Prereq: This course is open to advanced students in management and marketing and psychology. (Offered fall semester of odd calendar years.)