2018-2019 Undergraduate Catalog

Music Business, Bachelor of Science

The music business major focuses on preparing students to work as executives, managers, and administrators in all areas of the music industry. The program provides students concentrated study and professional expertise in artist and venue management, production, publishing, distribution, retailing, booking and touring.

It is the goal of the music business major to form Christian executives and servant leaders with strong ethical backgrounds to cultivate a new standard of integrity in this industry. Integrated faith-issue discussions in the classroom teach application of these ideals in secular business interactions, and completion of service projects and internships in secular and Christian organizations round out assimilation of these principals. In modeling compassion, communication, and ethical behavior, we build strong community leaders who cultivate diversity and fairness in their community’s interactions.

The music business major requires students to complete 63 hours in the major. Students who complete the major are eligible to receive a bachelor of science degree.

Music Business Major Requirements

Core Courses

ACCT 101Principles of Accounting I

3

BUSN 101Business Management

3

BUSN 222Business Law

3

BUSN 360Professional Business Leaders Ethics and Development

3

BUSN 409Business Case Studies

3

ECON 102Principles of Economics I

3

ENTR 130Introduction to Entrepreneurship

3

ENTR 410Entrepreneurship Capstone

3

MUSB 226/MUSG 226Music Industry Survey

3

MUSB 200Principles and Practices

3

MUSB 300Marketing for Music and Entertainment

3

MUSB 305Artist and Event Management

3

MUSB 320Projects in the Music Industry

3

MUSB 405Practicum

3

MUSB 410Music and Entertainment Law

3

MRKT 201Marketing

3

Electives from the Center of Visual Culture and Media Studies, Music, or Sports Management

6

Upper division credits from Briner School of Business

9

MUSB 320 must be completed for three credits.

MUSB 405 must be completed for three credits.

Upper division business credits can be substituted with courses outside of the degree area if approved by the major advisor.  A substitution petition must be filed with the Records Office.
MUSIC BUSINESS REQUIREMENTS AT A GLANCE
Type of Credit Required Credits
General Education (For B.S.)* 34
Major 63
Elective 23
Total Credits to Earn Degree 120
*Based on students arriving as first time freshmen. Some general education requirements are met through required major courses. This reduces the number of required general education credits.