MRKT 201 Marketing
Marketing is not just about advertising or social media posts. It’s a broad field encompassing all aspects of discovering customer – consumer and organizational buyers ¬– wants and needs and then meeting them. Setting the mission and strategies, understanding buyer behavior, reaching global markets, researching market options, and making decisions concerning the 4 Ps of marketing – product, price, place, promotion – are all critical areas to understand. Knowing terms and concepts is not enough, however, so application opportunities are given throughout the course. No matter in what field or in what position a person finds themselves, marketing is a part of it.
Offered
Every semester