PSYC 332 Consumer Behavior
Theoretical perspectives covered in this course include psychology, anthropology, economics, marketing, and sociology. Students examine how consumers move through decision processes from awareness to trial and brand loyalty. The course emphasizes the forming of a consumer profile that describes the typical person who purchases a product or service, with particular emphasis on the psychographic and demographic characteristics of the consumer. This course is open to advanced students in management and marketing as well as psychology.
Cross Listed Courses
MRKT 332
Prerequisite
PSYC 101
Offered
Fall semester of odd calendar years