MRKT 332 Consumer Behavior
Open to advanced students in management and marketing. From various theoretical perspectives including psychology, anthropology, economics, marketing, and sociology, the student examines how consumers move through decision processes from awareness to trial and brand loyalty. The course emphasizes the forming of marketing plans that will coordinate well with these processes.
Cross Listed Courses
PSYC 332
Prerequisite
PSYC 101
Offered
Fall semester