2023-2024 Undergraduate Catalog

MRKT 332 Consumer Behavior

Open to advanced students in management and marketing. From various theoretical perspectives including psychology, anthropology, economics, marketing, and sociology, the student examines how consumers move through decision processes from awareness to trial and brand loyalty. The course emphasizes the forming of marketing plans that will coordinate well with these processes.

Credits

3

Cross Listed Courses

PSYC 332

Prerequisite

PSYC 101

Offered

Fall semester