PSYC 332 Consumer Behavior

Theoretical perspectives covered in this course include psychology, anthropology, economics, marketing, and sociology. Students examine how consumers move through decision processes from awareness to trial and brand loyalty. The course emphasizes the forming of a consumer profile that describes the typical person who purchases a product or service, with particular emphasis on the psychographic and demographic characteristics of the consumer. 

Credits

3

Cross Listed Courses

MRKT 332

Prerequisite

PSYC 101