2024-2025 Undergraduate Catalog

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Marketing, Bachelor of Science

The marketing major requires successful completion of 60 credits. This major leads to the Bachelor of Science degree.

Marketing Major Requirements

Core Courses

ACCT 101Principles of Accounting I

3
BUSN 101Business Management

3
BUSN 201Business Communication

3
BUSN 222Business Law

3
BUSN 335Operations Management

3
BUSN 360Professional Business Leaders Ethics and Development

3
BUSN 409Business Case Studies

3
DMDA 120Introduction to Digital Media

3
ECON 102Principles of Economics I

3
ENTR 130Introduction to Entrepreneurship

3
ENTR 410Entrepreneurship Capstone

3
MRKT 201Marketing

3
MRKT 332Consumer Behavior

3
MRKT 333Sales and Sales Management

3
MRKT 334Advertising

3
MRKT 335Marketing Case Studies

3
MRKT 405Practicum

3
Upper division credits from Briner School of Business

6
MRKT 405 must be completed for three credits.

Upper division business credits can be substituted with courses outside of the degree area if approved by the major advisor. A substitution petition must be filed with the Records Office.

One of the following

BIOL 302Biostatistics

4
PSYC 202/SCWK 202Statistics for the Social Sciences

3

In addition to the major requirements listed above, students will need to complete a general education curriculum and elective courses to earn 120 credits which is mandatory for earning a Greenville University degree.  Details about the general education curriculum can be found in the Academic Information section of this catalog.  Some general education requirements are met through required major courses which reduces the number of required general education credits.  Students should work closely with their advisor to put together an academic plan to make sure all degree requirements are met in a timely manner.

The outcomes for this program can be found on the Greenville University Institutional Assessment webpage.