2016-2017 Undergraduate Catalog

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Marketing, Bachelor of Science

The marketing major requires successful completion of 59 credits. This major leads to the bachelor of science degree.

Marketing Major Requirements

Core Courses

ACCT 101Principles of Accounting I

3
BUSN 101Business Management

3
BUSN 199Open Titled

3
BUSN 199Open Titled

3
BUSN 222Business Law

3
BUSN 360Professional Leaders/Ethics/Develop

3
BUSN 399Open Titled

3
BUSN 399Open Titled

3
BUSN 409Business: Our Ethical Calling

2
DMDA 120Introduction to Digital Media

3
ECON 201Principles of Economics I

3
MRKT 201Marketing

3
MRKT 332Consumer Behavior

3
MRKT 333Sales and Sales Management

3
MRKT 334Advertising

3
MRKT 335Marketing Case Studies

3
MRKT 405Marketing Practicum

3
Nine credits from the Briner School of Business or Center of Visual Culture and Media Studies

9

BUSN 199 Operations Management (3 cr)

BUSN 199 Introduction to Entrepreneurship (3 cr)

BUSN 399 Statistics (3 cr)

BUSN 399 Entrepreneurship Lab 1 (2 cr)

MRKT 405 must be completed for three credits

MARKETING REQUIREMENTS AT A GLANCE
Type of Credit Required Credits
General Education (For B.S.)* 52
Major 59
Elective 15
Total Credits to Earn Degree 126
*Based on students arriving as first time freshmen. Some general education requirements are met through required major courses. This reduces the number of required general education credits.