2016-2017 Undergraduate Catalog

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Music, Media, and Entertainment Business, Bachelor of Science

The music, media, and entertainment business major is a cross-disciplinary curriculum between music and business that focuses on preparing students to work as executives, managers, and administrators in all areas of the music industry. The program provides students concentrated study and professional expertise in artist and venue management, production, publishing, distribution, retailing, booking and touring.

It is the goal of the music, media, and entertainment business major to form Christian executives and servant leaders with strong ethical backgrounds to cultivate a new standard of integrity in this industry. Integrated faith-issue discussions in the classroom teach application of these ideals in secular business interactions, and completion of service projects and internships in secular and Christian organizations round out assimilation of these principals. In modeling compassion, communication, and ethical behavior, we build strong community leaders who cultivate diversity and fairness in their community’s interactions.

The music, media, and entertainment business major requires students to complete 69 hours in the major. Students who complete the major are eligible to receive a bachelor of science degree.

Music, Media, and Entertainment Business Major Requirements

Core Courses

ACCT 101Principles of Accounting I

3
BUSN 101Business Management

3
BUSN 199Open Titled

3
BUSN 222Business Law

3
BUSN 327Entrepreneurship

3
BUSN 351International Business

3
BUSN 360Professional Leaders/Ethics/Develop

3
BUSN 380Strategic Management

3
BUSN 399Open Titled

3
BUSN 399Open Titled

3
BUSN 409Business: Our Ethical Calling

2
ECON 201Principles of Economics I

3
MMEB 199Open Titled

3
MMEB 199Open Titled

3
MMEB 399Open Titled

3
MMEB 399Open Titled

3
MMEB 399Open Titled

3
MMEB 399Open Titled

3
MRKT 201Marketing

3
MRKT 335Marketing Case Studies

3
Ten credits from the Center of Visual Culture and Media Studies, Music, or Sports Management

10

BUSN 199 Introduction to Entrepreneurship (3 cr)

BUSN 399 Entrepreneurship Lab I (2 cr)

BUSN 399 Entrepreneurship Lab II (3 cr)

MMEB 199 Music, Media, & Entertainment Management (3 cr)

MMEB 199 Creative Professionals Principles (3 cr)

MMEB 399 Entrepreneurial Marketing (3 cr)

MMEB 399 Entertainment & Event Management (3 cr)

MMEB 399 Entertainment Law (3 cr)

MMEB 399 Practicum (3 cr)

MUSIC BUSINESS REQUIREMENTS AT A GLANCE
Type of Credit Required Credits
General Education (For B.S.)* 49
Major 69
Elective 81
Total Credits to Earn Degree 126
*Based on students arriving as first time freshmen. Some general education requirements are met through required major courses. This reduces the number of required general education credits.