Marketing, Bachelor of Science

The marketing major requires successful completion of 60 credits. This major leads to the bachelor of science degree.

Marketing Major Requirements

Core Courses

ACCT 101	Principles of Accounting I	3
BUSN 101	Business Management	3
BUSN 222	Business Law	3
BUSN 235	Operations Management	3
BUSN 360	Professional Leaders/Ethics/Develop	3
BUSN 409	Business Capstone: Experience First	3
DMDA 120	Introduction to Digital Media	3
ECON 201	Principles of Economics I	3
ENTR 130	Introduction to Entrepreneurship	3
ENTR 330	Entrepreneurship Lab I	3
MRKT 201	Marketing	3
MRKT 332	Consumer Behavior	3
MRKT 333	Sales and Sales Management	3
MRKT 334	Advertising	3
MRKT 335	Marketing Case Studies	3
MRKT 405	Marketing Practicum	3
	Nine credits from the Briner School of Business or Center of Visual Culture and Media Studies	9

MRKT 405 must be completed for three credits

One of the following

BIOL 302	Biostatistics	3
LEAD 307	Introduction to Data Analysis	3
PSYC 202/SCWK 202	Statistics	3

MARKETING REQUIREMENTS AT A GLANCE
Type of Credit	Required Credits
General Education (For B.S.)*	34
Major	60
Elective	26
Total Credits to Earn Degree	120
*Based on students arriving as first time freshmen. Some general education requirements are met through required major courses. This reduces the number of required general education credits.