Music, Media, and Entertainment Business, Bachelor of Science
The music, media, and entertainment business major focuses on preparing students to work as executives, managers, and administrators in all areas of the entertainment industry. The program provides students concentrated study and professional expertise in artist and venue management, production, publishing, distribution, retailing, booking and touring.
It is the goal of the music, media, and entertainment business major to form Christian executives and servant leaders with strong ethical backgrounds to cultivate a new standard of integrity in this industry. Integrated faith-issue discussions in the classroom teach application of these ideals in secular business interactions, and completion of service projects and internships in secular and Christian organizations round out assimilation of these principals. In modeling compassion, communication, and ethical behavior, we build strong community leaders who cultivate diversity and fairness in their community’s interactions.
The music, media, and entertainment business major requires students to complete 63 hours in the major. Students who complete the major are eligible to receive a bachelor of science degree.
Music, Media, and Entertainment Business Major Requirements
Core Courses
| ACCT 101 | Principles of Accounting I | 3 |
| BUSN 101 | Business Management | 3 |
| BUSN 222 | Business Law | 3 |
| BUSN 360 | Professional Leaders/Ethics/Develop | 3 |
| BUSN 409 | Business Capstone: Experience First | 3 |
| ECON 201 | Principles of Economics I | 3 |
| ENTR 130 | Introduction to Entrepreneurship | 3 |
| ENTR 330 | Entrepreneurship Lab I | 3 |
| ENTR 430 | Entrepreneurship Lab II | 3 |
| MMEB 125 | Music, Media, and Entertainment | 3 |
| MMEB 200 | Principles and Practices | 3 |
| MMEB 300 | Marketing for Music and Entertainment | 3 |
| MMEB 305 | Artist and Event Management | 3 |
| MMEB 405 | Practicum | 3 |
| MMEB 410 | Music and Entertainment Law | 3 |
| MRKT 201 | Marketing | 3 |
| | Electives from the Center of Visual Culture and Media Studies, Music, or Sports Management | 6 |
MMEB 405 must be completed for three credits.
Nine credits from the following
| BUSN 235 | Operations Management | 3 |
| BUSN 324 | Human Resource Management | 3 |
| BUSN 351 | International Business | 3 |
| BUSN 380 | Strategic Management | 3 |
| MRKT 335 | Marketing Case Studies | 3 |
| | Any approved upper division Business course | |
| MUSIC BUSINESS REQUIREMENTS AT A GLANCE |
| Type of Credit |
Required Credits |
| General Education (For B.S.)* |
34 |
| Major |
63 |
| Elective |
23 |
| Total Credits to Earn Degree |
120 |
| *Based on students arriving as first time freshmen. Some general education requirements are met through required major courses. This reduces the number of required general education credits. |