Music Business, Bachelor of Science
The music business major focuses on preparing students to work as executives, managers, and administrators in all areas of the music industry. The program provides students concentrated study and professional expertise in artist and venue management, production, publishing, distribution, retailing, booking and touring.
It is the goal of the music business major to form Christian executives and servant leaders with strong ethical backgrounds to cultivate a new standard of integrity in this industry. Integrated faith-issue discussions in the classroom teach application of these ideals in secular business interactions, and completion of service projects and internships in secular and Christian organizations round out assimilation of these principals. In modeling compassion, communication, and ethical behavior, we build strong community leaders who cultivate diversity and fairness in their community’s interactions.
The music business major requires students to complete 63 hours in the major. Students who complete the major are eligible to receive a bachelor of science degree.
Music Business Major Requirements
Core Courses
| ACCT 101 | Principles of Accounting I | 3 |
| BUSN 101 | Business Management | 3 |
| BUSN 222 | Business Law | 3 |
| BUSN 360 | Professional Business Leaders Ethics and Development | 3 |
| BUSN 409 | Business Case Studies | 3 |
| ECON 102 | Principles of Economics I | 3 |
| ENTR 130 | Introduction to Entrepreneurship | 3 |
| ENTR 410 | Entrepreneurship Capstone | 3 |
| MUSB 226/MUSG 226 | Music Industry Survey | 3 |
| MUSB 200 | Principles and Practices | 3 |
| MUSB 300 | Marketing for Music and Entertainment | 3 |
| MUSB 305 | Artist and Event Management | 3 |
| MUSB 320 | Projects in the Music Industry | 3 |
| MUSB 405 | Practicum | 3 |
| MUSB 410 | Music and Entertainment Law | 3 |
| MRKT 201 | Marketing | 3 |
| | Electives from the Center of Visual Culture and Media Studies, Music, or Sports Management | 6 |
| | Upper division credits from Briner School of Business | 9 |
MUSB 320 must be completed for three credits.
MUSB 405 must be completed for three credits.
Upper division business credits can be substituted with courses outside of the degree area if approved by the major advisor. A substitution petition must be filed with the Records Office.
In addition to the major requirements listed above, students will need to complete a general education curriculum and elective courses to earn 120 credits which is mandatory for earning a Greenville University degree. Details about the general education curriculum can be found in the Academic Information section of this catalog. Some general education requirements are met through required major courses which reduces the number of required general education credits. Students should work closely with their advisor to put together an academic plan to make sure all degree requirements are met in a timely manner.
The outcomes for this program can be found on the Greenville University Institutional Assessment webpage.