Marketing, Bachelor of Science

The marketing major requires successful completion of 60 credits. This major leads to the bachelor of science degree.

Marketing Major Requirements

Core Courses

ACCT 101	Principles of Accounting I	3
BUSN 101	Business Management	3
BUSN 222	Business Law	3
BUSN 335	Operations Management	3
BUSN 360	Professional Business Leaders Ethics and Development	3
BUSN 409	Business Case Studies	3
DMDA 120	Introduction to Digital Media	3
ECON 102	Principles of Economics I	3
ENTR 130	Introduction to Entrepreneurship	3
ENTR 410	Entrepreneurship Capstone	3
MRKT 201	Marketing	3
MRKT 332	Consumer Behavior	3
MRKT 333	Sales and Sales Management	3
MRKT 334	Advertising	3
MRKT 335	Marketing Case Studies	3
MRKT 405	Practicum	3
	Elective from the Center of Visual Culture and Media Studies	3
	Upper division credits from Briner School of Business	6

MRKT 405 must be completed for three credits.

Upper division business credits can be substituted with courses outside of the degree area if approved by the major advisor. A substitution petition must be filed with the Records Office.

One of the following

BIOL 302	Biostatistics	4
LEAD 307	Introduction to Data Analysis	3
PSYC 202/SCWK 202	Statistics for the Social Sciences	3

In addition to the major requirements listed above, students will need to complete a general education curriculum and elective courses to earn 120 credits which is mandatory for earning a Greenville University degree.  Details about the general education curriculum can be found in the Academic Information section of this catalog.  Some general education requirements are met through required major courses which reduces the number of required general education credits.  Students should work closely with their advisor to put together an academic plan to make sure all degree requirements are met in a timely manner.

The outcomes for this program can be found on the Greenville University Institutional Assessment webpage.